brands we've worked with
Key areas of Light Blue's expertise include; business development strategy initiatives, marketing strategy plans, brand positioning, brand management and communication campaign development.
To find out about some of the projects Light Blue have worked on please reach out for more information.
Example of our work - Bridgedale socks reinvented
Bridgedale, the international outdoor sock brand, was, prior to Light Blue's brand work with Vivid Creative, rapidly losing market share in Europe to American brand Smartwool. The new ‘Enduring Comfort’ brand platform saw a 25% increase in ‘sell in’ for the first season against same time previous year before going on to become a market leader in the outdoor sock sector. The business had to invest initially in ten new knitting machines to cope with the increase in sales.
